Logo and visual identity for FOM – a company that produces hardware for, among others, the pharmaceutical industry. The distinctive shape of the logo represents the core of their product: a printhead that produces a thin film, shown in the red line of the logo.
The elements in the logo mark can, as shown below, be split up and form the name FOM, and the grid – over which the logo is designed – is used as a recognizable graphic element in the visual identity.
A special and dramatic photographic style has been developed for FOM, where the red details on their machines are highlighted, and all other details are toned down and desaturated. This creates a unique and recognizable style.
The presentation (ongoing) of the logo and visual identity can be seen by clicking here
This project was created during my employment at Westring kbh.
