Logo and Visual Identity for Powered By, an auditing firm within the healthcare sector. Powered By is the company behind Praksis Partner (a service for general practitioners).
The core of the identity — the turquoise squares — is used as a graphic element, and logos for future services can also be built using these.
The squares in the Powered By logo share the same visual language as the logo mark in the Praksis Partner logo. This shows the connection and that Powered By is the company behind Praksis Partner, and this connection can also be used in their future products. Powered By can take a supporting role alongside the product name (for instance Praksis Partner). Therefore, a relatively simple logo for Powered By is necessary.
The design manual covers both Praksis Partner and Powered By and can be accessed by clicking here
This project was created during my employment at Westring kbh.
