The high time pressure and the volume of tasks are the reasons why many general practitioners tend to experience stress and burnout. More tasks need to be delegated from the doctors to the staff, and Praksis Partner offers assistance with this through their service.
Delegating the doctors' tasks is reflected in the PraksisPartner logo mark, where the outer elements are removed, leaving the core task of the doctor, symbolized by the medical cross, in clear focus as the other elements have been delegated.
The square elements creates a connection to the parent company, Powered By, and the shape of the logo is utilized in various creative ways to emphasize the message.
The extensive design manual covers both Praksis Partner and Powered By and can be accessed here
This project was created during my employment at Westring kbh.
Above are several examples from the design guide: a folder designed in the shape of the logo and featuring a wordplay about folding, a mug incorporating the graphic element as an image of steam from the hot beverage, a sliding puzzle also shaped like the logo and with a wordplay about making it all work out, chocolates created for a major health industry fair, and PowerPoint templates.
