Logo and Visual Identity for Sea – a large international corporation delivering software solutions to the shipping industry. The logo represents duality: the maritime aspect is symbolized by an anchor chain that transitions into binary code (0s and 1s). The binary code is also used as a graphic element, creating a strong and cohesive overall identity. The client is highly satisfied with the result.
The full design manual is extensive and can be accessed by clicking here
This project was created during my employment at Westring kbh.
Above are shown several examples from the design guide: a world map represented in the Binary Code, a web design concept, a water bottle featuring a long string of the Binary Code at the bottom, mugs with the logo on the front and the Binary Code on the back, a LinkedIn social media post, and a selection from a large custom-made icon set.
